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Yourfitnesstories, shortly called as YFS, is a renowned digital fitness and coaching platform and brand that empowers people to lead healthier lifestyles. The brand was co-founded by a popular Indian health coach, personal trainer, and social media influencer, Shivam Dubey. Shivam’s success lies in encouraging and motivating people to lead fitter lives through his simple, yet effective lifestyle and fitness advice. The brand has acquired an enormous following across various social media platforms. It has more than 1 million followers on its main account, Instagram (@yourfitnesstories) and an estimated number of 528K followers on Twitter. Shivam Dubey frequently shares fitness-related content that provides his audience with helpful health and fitness insights. In addition, he shares fitness knowledge on his YouTube channel, Your Fitness Stories.
A significant number of his Instagram and Twitter followers are those who have developed a healthy lifestyle due to his content. Shivam’s content is relatable, easy to understand and implement, and actionable. His content and coaching programs promote fitness and healthy living in a holistic manner, and he focuses on all aspects of health and not just physical fitness. For instance, Shivam’s health and fitness expertise cover areas such as nutrition, workout programs, sleep, and mental health among others.
Moreover, Your Fitness Stories is known for debunking myths surrounding weight loss and fat loss, which is a popular topic in the fitness niche. He does this by sharing alternative and healthier ways to achieve a fit and healthy body without resorting to the quick but unhealthy methods. In addition, YFS is well known for its role in promoting sustainable bodybuilding practices, which is a crucial aspect of health and fitness that Shivam encourages throughout his journey.
By providing authentic and evidence-backed information on health and fitness, Your Fitness Stories has attracted a huge audience over the years. It has become a trusted brand that offers coaching services to those interested in making a positive change to their health and lifestyle. Therefore, Shivam Dubey has been at the forefront of revolutionising and redefining health and fitness culture, especially in terms of empowering people to lead healthier lifestyles and make better choices regarding their health. Through his YFS brand, Shivam provides a practical, sustainable, and achievable way to healthy living and fitness for his audience.
Early Life & Fitness Beginnings
Shivam Dubey, founder of Yourfitnesstories, comes from a middle-class family. His father instilled in him a sense of physical activity and sports. Dubey belonged to a family of a Sipahi (the lowest rank in the Indian Army) and grew up without proper guidance.
- The Army Influence: His father made sure about the fitness training since he was very young that made him conscious about maintaining his body fit and doing regular workout.
- The "Singham" Spark: Shivam himself confessed that when he was studying in the 10th standard, he got attracted towards the bollywood movie named "Singham" that has a powerful hero and it motivated him to get a muscular body like him.
- Gym Transition: After getting a motivation Shivam started going to the Gym regularly and joined it officially from his 11th standard which helped him to gain a muscular body and also make him popular in his college.
- Relocation to Indore: In the year 2012, his family shifted to Indore, Madhya Pradesh from where he started his journey of working out. At that time, he had more interest in working out than taking care of his diet that led to him having problem in joints and made him research about the fitness and he did an specialisation in exercise sciences.
Here is his bio, complete with relevant information from his social media accounts (such as his Yourfitnesstories Instagram account), and some information that Shivam keeps private:
- Full Name: Shivam Dubey
- Nick Name(s): Shivam, Yourfitnesstories (YFS)
- Profession(s): Online Fitness Coach, Health Influencer, Digital Content Creator
- Height: 5'8" (173 cm)
- Eye Colour: Dark Brown / Black
- Hair Colour: Black
- Home Town: Indore, Madhya Pradesh, India
- School: Completed in Indore (Specific school name undisclosed)
- College: Completed in Indore (Specific college name undisclosed)
- Education Qualification: Graduate
- Religion: Hinduism
- Food Habit: Non-Vegetarian (He heavily emphasises lean protein sources like eggs and chicken for muscle building)
- Language Known: Hindi and English
- Favourite Actor: Ajay Devgan (He has cited Devgn's physique in the movie Singham as his original childhood fitness inspiration)
Education & Career Realignment
- Schooling & Graduation: He graduated from primary school and did his under graduation in Indore.
- Defying Expectations: Shivam was never an A-grade student and after graduating he decided to take up a path different from what his corporate and family profile suggested in order to pursue his own passion for fitness and health as a digital platform.
- Self-taught: Shivam acquired his knowledge on fitness through extensive research, overcoming his own unhealthy habits that he had acquired over the years and then putting all of that together on the digital platform in a humorous and easy-to-digest way.
Core Coaching & Programs
- The main paid program called the Elite Transformation is what Yourfitnesstories offers on the official website, Yourfitnesstories. It includes personalised diet templates, training plans, and a progressive workout system that is suitable for both newbies and experienced gym trainers.
- The coaching feature is available for the customers who want to track progress, and they can contact the personal trainer on his Instagram page, @trainedbyyfs. Moreover, he asks clients to reply to his messages with their health, metabolic data, and additional information to develop a particular plan according to their requirements and restrictions.
Content Style & Philosophy
- Scientific Fat Loss Advice: Shivam is providing his followers with information regarding weight loss plateaus and the science they are based on. He is explaining the common fluctuations of the scales due to water weight and high levels of sodium and giving advice that helps to avoid them.
- No-Nonsense Lifestyle Adjustments: Shivam’s approach to gaining muscle mass and losing body fat is purely logical. He advises against crash dieting, nonscientific recommendations, and extreme measures and promotes clean calorie deficits, proper protein intake, and progressive overload in the gym.
- Brand Collaborations: Shivam has partnered with well-known sports nutrition supplement brands such as MuscleBlaze and FuelOne and provides his audience with honest and detailed information regarding the products.
Client Experience & Critiques
The public reviews on the forums such as Reddit’s Fitness India Community are confirming that the workouts and nutrition plans designed by his team are efficient and well-organised. On the other hand, several clients stated that the lower-tier programs are self-motivated, and the communication with Shivam occurs through chats, not regular calls as promised.